WE ARE NODE
Node, from Latin nodus ‘knot’, is in equal measure a point that binds and separates. We connect your vision to the world and make sure your brand stands apart from the crowd.
We tell stories, solve puzzles and seize opportunities, all at the same time. We create design concepts and business strategy and distil them into successful brands.
We seek to change minds, touch hearts and impact markets.
WHAT WE DO
As humans, we assign meaning to everything in our lives. Branding is an attempt at controlling the meaning clients give to your product or services.
What does branding include? The short answer is everything. However, our services are divided into two main parts:
STRATEGY
We tailor a long-term plan for the development of a successful brand, with specific goals in mind. A well-defined brand strategy impacts all angles of business and is directly associated with customer expectations, feelings, and market environments.
VISUAL
IDENTITY
All visible elements that have or can be assigned meaning, in relation to a brand. In a holistic sense, a visual identity often includes overlooked elements such as interior design, colour palettes, dress code, etc.
PROCESS
IDENTIFY
Business philosophy
Challenges
Needs
Decision process
We ask the right questions to determine the creative direction and process. We’re always thinking, sharing and debating.
NARROW DOWN
Brand focus
Range of messages
Customer perception
Unattended variables
We base every design decision on the identified goals, values and focal points of your business.
EXPAND
Brand voice
Customer experience
Reach
Sales
A brand is built one decision at a time. We develop long lasting results with fresh and relevant design solutions.
MANIFESTO
Easily digested is easily forgotten
We don’t shy away from uncharted territories and offbeat ideas. The familiar route is often an easy way out, and everyone could use a bit of courage ‐ even brands. Make the bold choice, don’t aim for the obvious.
No brand is an island
Stand‐alone cleverness is overrated. Brands exist in a context determined by your market, competition and audience. No one is going to examine your image in isolation. Branding is about understanding where you are and how you fit in the bigger picture.
A fine balancing act
Meet your audience in the middle, but no further. Great branding balances what you want with what you actually need. It’s all about listening to your business’ demands while staying true to your values.
MEET THE TEAM
Alexandra
Project Manager
Pit Boss.
User Interface.
Wordsmith.
Taskmaster.
Your Girl Friday.
Mihai
Graphic Designer
Swiss-Army-Knife.
Never a dull moment.
Strive for the hive.
Tongue-in-cheek.
His own spirit animal.
Andrei
Creative Director
Head Honcho.
The Organizing Principle.
The Right Stuff.
Matter-of-Fact.
Undercover Hippie.
Petre
Art Director
Stickler for Details.
Consistency is Key.
The Rulebook.
Punctilious Peter.
The Dark Side.
WE ARE NODE
Node, from Latin nodus ‘knot’, is in equal measure a point that binds and separates. We connect your vision to the world and make sure your brand stands apart from the crowd.
We tell stories, solve puzzles and seize opportunities, all at the same time. We create design concepts and business strategy and distil them into successful brands.
We seek to change minds, touch hearts and impact markets.
WHAT WE DO
As humans, we assign meaning to everything in our lives. Branding is an attempt at controlling the meaning clients give to your product or services.
What does branding include? The short answer is everything. However, our services are divided into two main parts:
STRATEGY
We tailor a long-term plan for the development of a successful brand, with specific goals in mind. A well-defined brand strategy impacts all angles of business and is directly associated with customer expectations, feelings, and market environments.
VISUAL
IDENTITY
All visible elements that have or can be assigned meaning, in relation to a brand. In a holistic sense, a visual identity often includes overlooked elements such as interior design, colour palettes, dress code, etc.
PROCESS
IDENTIFY
Business philosophy
Challenges
Needs
Decision process
We ask the right questions to determine the creative direction and process. We’re always thinking, sharing and debating.
NARROW DOWN
Brand focus
Range of messages
Customer perception
Unattended variables
We base every design decision on the identified goals, values and focal points of your business.
EXPAND
Brand voice
Customer experience
Reach
Sales
A brand is built one decision at a time. We develop long lasting results with fresh and relevant design solutions.
MANIFESTO
Easily digested is easily forgotten
We don’t shy away from uncharted territories and offbeat ideas. The familiar route is often an easy way out, and everyone could use a bit of courage ‐ even brands. Make the bold choice, don’t aim for the obvious.
No brand is an island
Stand‐alone cleverness is overrated. Brands exist in a context determined by your market, competition and audience. No one is going to examine your image in isolation. Branding is about understanding where you are and how you fit in the bigger picture.
A fine balancing act
Meet your audience in the middle, but no further. Great branding balances what you want with what you actually need. It’s all about listening to your business’ demands while staying true to your values.
MEET THE TEAM
Alexandra
Project Manager
Pit Boss.
User Interface.
Wordsmith.
Taskmaster.
Your Girl Friday.
Raluca
Graphic Designer
By the Book.
Downright Neighborly.
Second-Guesser.
Tough Nut to Crack.
The Missing Horcrux.
Mihai
Graphic Designer
Swiss-Army-Knife.
Never a dull moment.
Strive for the hive.
Tongue-in-cheek.
His own spirit animal.
Andrei
Creative Director
Head Honcho.
The Organizing Principle.
The Right Stuff.
Matter-of-Fact.
Undercover Hippie.
Petre
Art Director
Stickler for Details.
Consistency is Key.
The Rulebook.
Punctilious Peter.
The Dark Side.