Supply and Tradition

Famus Medical is a startup company looking to bring the most intuitive medical technology to the Middle East and North Africa (MENA) region. They provide medical equipment and medical capital and aspire to become market leaders by offering the latest technology from top manufacturers.

For their identity, we opted for a minimal rendition of the Rod of Asclepius, adding a slight twist to its application. The gradient in the colour palette is deconstructed in a honeycomb pattern, transitioning between tints of red and yellow to suggest a journey through which confidence comes naturally.