Socially Responsible Business Solutions

Itea set out to take on a relatively new business niche: socially responsible IT solutions. They came to us with a business concept, a novel approach to the market and a pre-existing design, but all these elements weren’t yet merging into a tightly-knit identity. Opportunity called for a complete redesign, and so, we recreated the brand. Our challenge was to define them as a purpose-brand, to communicate visually and verbally its corporate story and, most of all, to translate their business principles into human values.

The design focuses on building a powerful feeling of belonging by making use of type-art and earthy, mildly saturated colours. The collateral marketing items engage the audience in a subtle way and show innovation using atypical graphic arrangements.