We model and distill design concepts and business strategy into successful brands. In our process, we look for unassumed designs that transpire your brand’s personality and create value.
Our expertise stretches across the whole branding spectrum, from identity design, naming, business consulting to seductive brand applications, all the way to custom software and digital solutions.
Manifesto
Easily digested is easily forgotten
We don’t shy away from uncharted territories and offbeat ideas. The familiar route is often an easy way out, and everyone could use a bit of courage ‐ even brands. Make the bold choice, don’t aim for the obvious.
No brand is an island
Stand‐alone cleverness is overrated. Brands exist in a context determined by your market, competition and audience. No one is going to examine your image in isolation. Branding is about understanding where you are and how you fit in the bigger picture.
A fine balancing act
Meet your audience in the middle, but no further. Great branding balances what you want with what you actually need. It’s all about listening to your business’ demands while staying true to your values.
The Team
Andrei Cosma
Creative Director
Petre Sabău
Creative Director
Alexandra Pop
Project Manager
Raluca Onți
Graphic Designer
Mihai Danciu
Graphic Designer