Crowning the Florist Association

A.F.R., Asociaţia Floriştilor Români, is the first Romanian trade association in the floristry industry representing retailers, florists, freelancers, students and wholesalers.

The brand embraces delicacy and elegance, both represented in the fluid lines that construct the flower. These elements round up the identity, integrating each stationery piece with a colourful swoosh, thus preserving the brand’s gentle personality.