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We Play for the Thrill

 

 ‘Can you make us a logo featuring a rooster that is slick, with wise-guy and Al Capone-type character?’ This is how the BukBuk brief fell into our lap. The request simply summarised a long list of cool attributes that we had to consider for the new identity. It was a challenge that we were happy to meet.

The identity serves as the basis for a social media gaming platform where users gather achievements on a virtual sports world. Users also get ratings and rankings from their peers and share the excitement of a fantasy sports competition. Bukbuk.com targets DFS lovers and brings together season long leagues and their spin-offs into daily fantasy games.

Little did we know we would fare so far with BukBuk. After spending two years helping develop and expand the brand, we hatched a slew of graphics, explainer videos, animations and digital assets that fire up their web presence. We handled multichannel campaigns, honing slogans, taglines and copy. We delivered a new user experience and user interface for the platform, and also redesigned onsite games such as Office Pools and Brackets.

We worked on the business summary, polished the elevator pitch, and ultimately put together a compelling investor pitch that got the company the required funds to get ready for beta release.

We Play for the Thrill

 

 ‘Can you make us a logo featuring a rooster that is slick, with wise-guy and Al Capone-type character?’ This is how the BukBuk brief fell into our lap. The request simply summarised a long list of cool attributes that we had to consider for the new identity. It was a challenge that we were happy to meet.

The identity serves as the basis for a social media gaming platform where users gather achievements on a virtual sports world. Users also get ratings and rankings from their peers and share the excitement of a fantasy sports competition. Bukbuk.com targets DFS lovers and brings together season long leagues and their spin-offs into daily fantasy games.

Little did we know we would fare so far with BukBuk. After spending two years helping develop and expand the brand, we hatched a slew of graphics, explainer videos, animations and digital assets that fire up their web presence. We handled multichannel campaigns, honing slogans, taglines and copy. We delivered a new user experience and user interface for the platform, and also redesigned onsite games such as Office Pools and Brackets.

We worked on the business summary, polished the elevator pitch, and ultimately put together a compelling investor pitch that got the company the required funds to get ready for beta release.