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The Sun, the Sea, the Sand

The inspiration for the identity came from the company name itself, Clouds Image. Our intention was to restore the dreamlike quality of the name. The logo composition has an ephemeral character, which captures the viewer’s imagination, much like a production company captures the beauty of scenery on film.

At an abstract level, the logo depicts minimalist cloud formation, reflections in the sea while featuring the stages of the sun across the day. Clouds, dusk-dawn transition, in short, the ingredients of a Bahamian skyscape.

The Sun, the Sea, the Sand

 

The inspiration for the identity came from the company name itself, Clouds Image. Our intention was to restore the dreamlike quality of the name. The logo composition has an ephemeral character, which captures the viewer’s imagination, much like a production company captures the beauty of scenery on film. At an abstract level, the logo depicts minimalist cloud formation, reflections in the sea while featuring the stages of the sun across the day. Clouds, dusk-dawn transition, in short, the ingredients of a Bahamian skyscape.