Pioneering Psychometrics
How often do designers get a chance to work on a pioneering product in a pioneering industry? Not often enough, we think. Lucky for us, we were asked to jump on board of the product branding for an innovative psychological assessment system.
We delivered a complete identity kit along with packaging and product design, web design, web application interface and report templates. We also assisted with the brand architecture, distilling the identity into several sub-brands.
The waves in the icon make an oblique reference to the way the product collects client data, by measuring hand electro-dermal response. It’s all about simplicity and ease. Same idea guided the colour choices. Teal is refreshing and soothing, the darker blue serious and convincing.
Visit Psychmetric Systems’ website here
Pioneering Psychometrics
How often do designers get a chance to work on a pioneering product in a pioneering industry? Not often enough, we think. Lucky for us, we were asked to jump on board of the product branding for an innovative psychological assessment system.
We delivered a complete identity kit along with packaging and product design, web design, web application interface and report templates. We also assisted with the brand architecture, distilling the identity into several sub-brands.
The waves in the icon make an oblique reference to the way the product collects client data, by measuring hand electro-dermal response. It’s all about simplicity and ease. Same idea guided the colour choices. Teal is refreshing and soothing, the darker blue serious and convincing.
Visit Psychometric Systems’ website here